What's the difference between white gold, yellow gold, and rose gold. Here's a summary:
Yellow Gold: This is the traditional color for high-end jewelry and evokes luxury. It provides a beautiful contrast with diamonds, making them stand out more. Yellow gold in jewelry is not pure gold but a gold alloy because pure gold is too soft to maintain its shape. The gold content in yellow gold is measured in karats, with 24-karat gold being pure gold.
White Gold: White gold has become the most popular color of gold in recent decades. It is made from an alloy that contains pure gold and white-colored alloy metals like platinum, silver, manganese, or palladium. White gold is then coated in rhodium to give it a distinct white luster. It requires maintenance as the rhodium layer fades over time, revealing the slightly yellow-colored alloy metal underneath.
Rose Gold: Rose gold, also known as Russian Gold, was popular in the 1920s Art Deco era and regained popularity in the 2000s. It gets its color from the addition of copper to the gold alloy mix. Rose gold has become a favorite for those looking for a unique fashion identity. It's considered the most durable and scratch-resistant of all the gold colors due to the toughness of copper.
Regarding the popularity of rose gold in the USA compared to yellow and white gold: Rose gold was invented by the renowned Russian jeweler, Carl Fabergé, and was known as Russian Gold in the 1800s. It was popular during the 1920s Art Deco era in Europe and the USA. Its popularity resurged in the 2000s. Rose gold became a favorite with millennial consumers seeking a unique fashion identity. It's also highly suited to vintage-style jewelry. When choosing between the three gold colors, rose gold is considered the most durable and scratch-resistant due to the copper content.
In conclusion, while rose gold has seen periods of popularity and is favored for its unique hue and vintage charm, the choice between rose gold, yellow gold, and white gold often comes down to personal preference and the specific style or era of jewelry being referenced.